How do I choose my Killer Niche?
Building a proposition that customers are likely to buy into isn’t easy.
After all, you must distinguish your mark from the thousands of other startups battling against you every day.
With consumers now being equipped with more knowledge than ever before, your ability to not only create but innovate will be tested constantly.
This sort of demand is a lot to ask of one’s willpower.
It takes strong personal leadership to stand by your purpose and passion while also being challenged on a daily basis.
Nevertheless, if you know your motivations and everything you stand for, willpower doesn’t even have to enter into the equation.
Resilience is critical, but it’s a muscle, and just like other muscles it tires out.
When that occurs, so too does your emotional limit, then you get moody, cranky and turn into the social hand grenade that people try to bypass.
Fortunately, you can remove the probability of overexerting your emotional reservoir by finding your niche.
Dedicate one hour and spend 15 minutes on each of the below four questions to find a….
4 Top tips for choosing your niche
1. Identify the talents and skills you’re good at.
Be straight with yourself on this one because the answers to this will cascade down to the subsequent set of questions.
Understand the difference between those pursuits you are good at and those you wish you were good at.
Is forming an aptitude in the latter feasible, or a pipe dream?
Put all judgment aside in this step so you only concentrate on your talents.
2. Out of the above talents and skills, what do you relish doing most?
If your mind and spirit aren’t in the same place, then they’re in a battle with each other, which means you’re in disequilibrium.
When this happens, it feels as if your heart is telling the brain “this just feels right” but the brain is saying, “No, do this….this makes sense!”
Take a deep breath and take a look at what you have outlined in question one.
Rank in order the skill you enjoy doing most of the skill you like the least.
Now, look at your list. Are there any you can eliminate?
If you are still not sure what to choose from your list, then take a look at the top few on the list, get rid of the others, then work your way through them in rank order as well, keep doing this until you are set on your decision!
3. Of those talents and skills you enjoy, what do people need and want?
If one of your talents is vaping huge ring clouds, congratulations, that is pretty impressive!
But…..probably not going to make you an income. This is where doing a little market research will assist to narrow down to exactly what competencies to focus on.
Check out other websites that offer demographic information to get a better idea of who, where and how much to explore this talent.
4. From the above needs and wants, what will people pay big money for?
The keyword here is “BIG” (if you have any ideas or suggestions for others, then please help and add them to the comment section below).
Sure, your mum may throw a quid or two at you out of pity 😀 😀 but that’s not going to pay the bills (and that huge villa you have always wanted in sunny Marbella, ok, maybe that’s just me).
The question becomes, what is realistic?
If one person will pay cash for something then chances are so will somebody else.
Make sure you know what a good decision looks like before taking the plunge toward action.